Website Planning Wizard

Turn early ideas into a concise project brief.

Capture the business purpose, audience, scope, ownership and delivery constraints that should be resolved before design begins.

About 7 minutesFour planning stagesLocal autosavePrintable project brief

Purpose

Write concise, decision-ready notes. These will become the final brief.

Project or organization name

What business result should the website support?

What should the most valuable visitor do?

Write concise, decision-ready notes. These will become the final brief.

Who is the primary audience?

What concerns, questions or barriers do they have?

Write concise, decision-ready notes. These will become the final brief.

List the essential pages or sections.

List required features, integrations or workflows.

Who will write, approve and maintain content?

Write concise, decision-ready notes. These will become the final brief.

Target launch date or window

Budget, timing, legal, technical or approval constraints